Artisanal Quality with Standout Styles
“All the companies that were in the market were developing boring eyewear. I kept looking at all the experimental independent clothing brands and wondered why no one had yet dared to develop a quirky, bold line of eyewear." - Daniel Beckerman, Founder
Retrosuperfuture was created in 2007 by Daniel Beckerman, who saw a need for something that pushed the creative boundaries of the optical design industry. The collection has now grown to 27 distinctive designs, and has been seen on the faces on athletes, musicians, and models.
The quality behind SUPER is exceptional. Handmade in Milan, Italy, they collaborate with some of the industry's finest manufacturers to ensure quality techniques, details, and finishes. Here's a look at what brought SUPER to it's current fame status.
ZEISS Lenses in Every Pair
Arguably one of the best lens manufacturers in the world, SUPER teamed up with Zeiss as their exclusive lens supplier for all their sunwear. Aside from top notch sun protection, the vision through these lenses provide a level of clarity and sharpness seen only through some of the best lenses in the world. Each pair is temporally laser etched with the unmistakable Zeiss logo.
SUPER is no stranger to injecting outside influence into their patterns and styles. Clothing companies such as A.P.C., Carhartt, and Rains have all teamed up with the sunglass maker to create limited edition pairs which reflect each brand's unique DNA. In addition to these collaborations, SUPER releases special edition designs, such as their Andy Warhol line, the Hieroglyphics line, and Parisian Art line.
Kanye West in the Flat Top
Kanye West was one of the first celebrities to endorse SUPER; he was seen in the iconic flat top frame on several occasions. Early on, he helped to solidify SUPER in the hip hop industry, and now several artists including Kid Cudi, A$AP Rocky, and Big Sean are seen in the Italian eyewear brand. To this day, celebrities such as actress Jessica Alba and professional driver Valentino Rossi have been spotted in SUPER frames.