Lafont Paris: 90 Years of Eyewear
The Parisian Art Deco Chic
We are super excited to be working with Lafont Paris, a hugely recognizable brand in the world of eyewear. Started in 1923, the Lafont family played a large role in making spectacles a fashion accessory instead of a medical necessity. This brand is individualistic with their bold prints, colours, and shapes. Here's a couple things we're excited about with Lafont.
1. Issy & LA
This line of Lafont is the ultra trendy collection with playful cat eye motifs, bright patterns, and complimentary colours. Geared more towards feminine shapes and sizes, the collection is a wonderful representation of the French fashion without breaking the bank.
2. OFG (Guaranteed French Origin) Label
As a point of pride for Paris, Lafont is the first eyewear company in France to receive an "OFG" stamp on about 80% of their frames. This certifies that a specific frame has been designed in France, transmitted to their manufacturer in France, was worked on and inspected by Parisian craftsmen, then packaged and finally distributed by a French company. Essentially, every aspect of the frame is French. Look for the logo on their frames!
3. Reedition's Genie
As an homage to their elaborate history, Lafont created a line that reflected the iconic styles they brought to life. In particular, we brought in the "Genie", a round vintage shape with a keyhole in colourful translucent acetates.